Duration Media | Curation Media SSP enables publishers to unlock incremental, high yield revenue through Refresh Detect™ a patented technology that only refreshes ads when strict viewability (90%+) and active attention thresholds are met. It coexists with existing setups (e.g. GAM, APS, other solutions), only activating when a higher CPM can be delivered, otherwise leaving the original demand untouched. Powered by Curation Media, inventory is continuously scored, filtered, and matched with demand focused on viewability, attention, and sustainability, creating a curated pool of premium, low waste opportunities / impressions. Result: higher RPM, incremental revenue, no disruption.