Carlo Poss is a senior executive and recognized expert in media and digital advertising, with over 20 years of experience across multinational companies and innovative ventures. He began his career at Publitalia’80 (Mediaset Group) before launching DoubleClick in Italy as CEO, later leading its European merger with AdLINK Media. In 2009, following the acquisition by Hi-Media (now AdUX), he became Managing Director Italy. He launched Quantum and then SunMedia (now rebranded EXTE). He is widely regarded as a thought leader in Italy’s digital media and AdTech landscape.
